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YouTube红人在邮件中的常见问题如何回复?

返回列表 发布日期: 2020.11.03

YouTube红人在邮件中的常见问题如何回复?在本文中,深圳热点营销公司小编将列出几个常见问题及参考回复。

1. 对方对你的产品有兴趣时:I’m interested, can you give me more details?

我们回答时要尽量提供简洁的需求,并且根据情况灵活发挥。回答时注意在最后加上需要网红回复的问题,使对话能够继续下去。

回复参考:Sure. We'd like you to create a product review YouTube video of our xxx product for the coming holiday season. Video length is around 5-10 minites. What's your price for that?

有时可以加些优惠条件:

We can send you 3 free products to giveaway. How about that?

可以让网红发送示例推广贴和对应的价格:

Could you send me several sample sponsored posts and the pricing? Thank you!

2. 红人询问预算时:What's your budget? / Do you have a budget?

网红想知道商家做推广的预算是多少,常常是在讨论推广价格的时候会问到。

回复参考:

商家不考虑付费推广但是愿意给免费产品(免费产品换取推广贴通常只针对小网红。中、大网红极少情况下会同意不额外收取推广费,除非商家的产品特别有新意或者价值较高。):We wanna do several test campaigns this time. We can give you several free products in exchange for promotion. What do you think?

商家有额外给网红付推广费的计划,可以给一个本期推广总预算的概数,比如几千、几万、几十万,另外说想找xx个网红,并且想要哪几个社媒平台:Our budget is a couple thousands this time, and aim to get 3 Instagram influencers. 

可以说这次是小预算的测试,如果效果好的话会在下次推广提高预算:We've never done influencer promotions before, so want to try with a smaller budget, like a couple thousands first. If outcome is good, we'll definitely allocate more budget on working with influencers. 

3. 网红不接受免费商品换推广的方式时:I do not accept merchandise in exchange for promotion.

如果这个网红很合适你的产品,最好是询问一下TA的价格,然后考虑一下。毕竟内容质量好的大网红往往才会要求另外的推广费,通常情况下只有小网红才接受免费商品交换推广贴。如果商家确定不想花多余的推广费,那么可以礼貌地回复网红下次可以合作。

回复参考:

愿意考虑付费推广:Got it. Let me talk with my boss about this to see if we can do a paid sponsorship.  Could you share me your rates and several sample posts? Thanks!

不愿意付费推广:Thank you for letting me know, xxx (网红的名字)! Unfortunately we do not have extra budget for paid partnerships this time. But I will definitely follow up with you if we have a new campaign with budget. Let's keep in touch. Have a good day!

4. 网红需要卖家发货时:Please send the product to this address: xxx. 

这种直接让发产品的网红,有的是大网红,因为每天收到的商家邮件太多,就回复让商家自己发货,试用以后再决定时候为产品推广;有的是对于产品比较挑,不希望因为测评推广低质的产品影响自己的声誉。商家如果对自己的产品有信心,并且认为很值得和这个网红合作,可以发一份免费产品给TA,并且在对方收货以后及时地跟进联系。

回复参考:No problem. The package should be delivered in xxx days. Please let me know what do you think of the product and next steps. Thank you!

5. 红人对你的产品无兴趣时:I'm not interested. / I'll pass on this. 

网红对于产品没有兴趣或者觉得不适合自己的频道,所有没有合作推广的意愿,这时候处于礼貌最好也简单感谢一下TA的回复。因为以后你还可能会找TA推广其他产品。

回复参考:No problem, xxx (网红的名字). Thanks for letting me know. Have a good day!

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